Byron Bay Real Estate Agency
is now Lifestyle. Byron Bay

Welcoming Byron Bay Real Estate Agency to Lifestyle.

 

Byron Bay Real Estate Agency has joined Lifestyle Group and is now trading as Lifestyle. Byron Bay.

While our name is changing, the people you know and trust are staying. The same familiar faces will continue to support local property owners, buyers, tenants, guests and holiday homeowners with the same care, local knowledge and personal service the Byron Bay community has come to expect.

This next chapter brings together the deep local experience of Byron Bay Real Estate Agency with the broader support, systems and network of Lifestyle., one of regional New South Wales’ leading real estate groups.

 

Supporting sales, rentals and holidays in Byron Bay

 

Lifestyle. Byron Bay will continue to provide a full range of real estate services across the local market, including residential sales, property management and short-term holiday accommodation.

The team’s local expertise, combined with Lifestyle.’s broader regional network, creates new opportunities for property owners, landlords, investors, holiday homeowners and guests.

“Integrating a diverse business like Byron Bay requires structural alignment and a sharp operational focus,” said Leanne Brien, Chief Transformation Officer at Lifestyle Group. “This acquisition allows us to bring our existing framework into the business while protecting what matters most: the local relationships, high-touch care and trusted service the community already values.”

 

A new name, with the same familiar faces

 

We understand that a rebrand can bring questions. That is why we want to be clear: this is not about replacing the local team or changing the heart of the business.

It is about building on what already exists.

Lifestyle. Byron Bay brings together the familiarity of a trusted local agency with the strength, support and forward-thinking approach of a larger regional group.

Same faces. Same local care. A new chapter as Lifestyle. Byron Bay.

 

Strengthening our connection to the area

 

The acquisition of Byron Bay Real Estate Agency marks an important milestone for Lifestyle Group, strengthening its presence across the Northern Rivers and completing a key part of its coastal network.

For Lifestyle Group Founder and CEO David Gray, who is also a Byron Shire local, the move represents more than growth.

“Byron Bay is an incredibly strategic milestone for us,” said David Gray, CEO and Founder of Lifestyle Group. “It secures the northern anchor of our coastal corridor, which now extends from Forster up to Brunswick Heads. By bringing together an established sales presence, a strong property management portfolio and a high-performing holiday accommodation book, we are deepening our connection to the region and investing in the people who know this market best.”

 

What this means for our clients

 

For our clients and community, the transition is designed to feel seamless.

You will continue to work with the same local team, from the same Byron Bay office, with the added benefit of being connected to a wider regional network spanning from Forster to Brunswick Heads.

Whether you are selling, leasing, renting, holiday letting or booking a stay, our focus remains the same: providing a high-quality real estate experience built on trust, care and genuine local understanding.

 

Contact Lifestyle. Byron Bay

 

Our team is here to help with any questions about the transition.

Whether you are a current landlord, vendor, tenant, holiday property owner, guest or local client, please reach out to the Byron Bay team directly.